Securing deals by doing things differently with Patrick Peters from Jump 450

'Our first client as an agency was Boxed, we went up against 15
of the biggest agencies. We weren't an agency before but we had a
track record so we went in there and did things completely
differently and their mind was blown." Patrick Peters 


Patrick is truly a rockstar 


He's currently the CMO of Jump450, full service performance
agency, help clients scale their campaigns profitably across all
the major traffic sources.


On this episode, we discuss how his company started working out
of Alley and how they have evolved:
His team's entrepreneurial mindset has supported their learning
and pivoting initiatives
Their creative pitching styles and how they stand out from the
crowd to secure large deals
Thought leadership leads to lead generation
The value of empowering your employees to focus on personal
branding
Their internal incentive structure 

Showing your employees that you value them and their mental
health

They also put up their own money and spent $500,000 to understand
how google display prospecting would work.

This is possibly one of my favorite #onequestionxyz episodes