Social and Digital best practices | Executive Producer of Digital and Social Media at Disney's ABC

This was a live OneQuestionXYZ episode during #DMWF at The Javits
Center, we met with Bob Monek who is the Executive Producer of
Digital and Social Media at Disney's ABC. He discusses the inner
workings around how they discover and distribute content. We also
discuss how a multimedia company functions and some perspectives
around branding, marketing and sales and how they are
interconnected.