Behind the scenes at NRF, and how they grew to 39,000 attendees

This is the last mini session of our NRF (National Retail
Federation) podcast series, we ventured out of the studio and
took our podcast on the road. We stopped by the Jacob Javitz
center and spoke with Ana Serafin Smith and Thomas Jordan about
some marketing strategies that motivate attendees and vendors to
participate in NRF.  


Some topics we discussed include:


What motivates attendees to join large conferences?


Segmenting audiences from students to industry professionals


How content creates an opportunity to drive attendance and
positive sentiment Struggles behind the scenes with conference
production Dealing with growing pains from a logistic standpoint