Launching a 400 person event in 2 weekends, the Fyre Festival that worked

We spoke with Greg Galant, CEO of Sawhorse Media which includes
Muck Rack and The Shorty Awards.


We chatted about:


Voting with a tweet


Trending on Twitter


Being too early to market


Getting 400 people to attend an event that accommodated 300
people


How one business provides lead gen for the other business


Start small and build to support growth


SEO + inspiration strategy from The Shorty Awards Website


Don't wait til the last minute to print the script


Find audiences + build relationships


Also, don't forget to register or tune into the 11th Annual
Shorty's Awards (an 800 person event), this Sunday - May 5th 2019