Communicating value and transparency within the bedding industry with Boll & Branch

This is another mini session during #womeninluxury conference
hosted by Luxury Daily. We chatted with Missy Tannen, who is the
Co-Founder and President of Boll & Branch. They are the
world's most fair and transparent luxury linen company.  We
discuss launching a company, evaluating the product sales
opportunities within the space, direct to consumer strategies (as
well as opening a store-front), communicating brand messaging to
your customer along with additional marketing strategies.