What are Affluencers and how do we connect with them?

During this #womeninluxury mini podcast, we spoke with Patricia
Clark, who is the Senior Vice President of Ipsos Affluent
Intelligence. They are a global research company and they focus
on data points that support purchase decisions. We discuss
marketing, their use of big data to develop marketing strategies
and the value of creating emotional impact through storytelling.
We also discuss the concept of affluencers and what impacts their
purchase decisions.