The "How" is just as important as the "Why" during executing concepts

We spoke with Kelly Markus who was most recently the VP of
Experiential at Refinery29 and is now the CVO of Hunters Point,
where she works with companies including Apartment Therapy and
Lippe Taylor.


"The how you do the work is just as important as the why in the
final event production aspect"


We discussed how she learned to create original IP, how to market
it as well as build multiple revenue streams.


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