How one company makes sure that their Sales + Marketing teams have dual experience

This episode was recorded during The Lead Innovation Summit at
The Brooklyn Expo center. We spoke with New Store and were joined
by the Chief Marketing Officer, Phil Granof along with their VP
of Sales, Tony DiPaolo. They truly work as a team and live by the
philosophy that the best marketers have done sales in the past.
They discuss some best practices on how their teams work
together.