Make your marketing initiatives memorable with Andrew Eis, VP of Marketing by CHLOE

Beyond excited to release our first episode of Season 2 of
Decision Makers with Andrew Eis who is the VP of Marketing of by
CHLOE (a plant based fast casual eatery). He's one of my favorite
marketers who is willing to share all and we deep dive discussing
marketing initiatives, data and investing in resources)


Ping me on Linkedin or instagram @daliastrum with your favorite
part and takeaway from this episode!


Topics from Today's Episode:


02:50 | The value of data


09:15 | Don't do things just for the sake of doing them


11:03 | When interviewing, how many ideas should I give away?


15:02 | How do you understand the need and frequency for opening
new locations?


21:58 | Strategies to assess data points from sampling
initiatives


24:00 | Make something special memorable not just from a food
perspective but also from a t-shirt perspective


24:48 | Investing resources in localization +
personalization


27:05 | Collaborating with local businesses


28:33 | Amplifying field marketing efforts with paid social
efforts


33:46 | You need the confidence to communicate an idea so the
room understands exactly what they need to know through dialogue
and conversation