How advertising and marketing campaigns can align with Social Good

This discussion features Scott Carlton from Saatchi and Saatchi
Wellness where we discuss the importance of Social Good and how
they apply in the campaigns they choose to work on.


6:50 Saatchi and purpose driven company


7:17 Feel something, do something


9:28 When data should be evaluated and applied


12:03 Rethinking spaces + creating meaningful solutions


12:29 Advertising has changed


13:09 Having Empathy for others


13:11 Embracing our losses so we can learn from them


18:44 The true meaning of Wellness


25:44 Yes +


26:15 Sometimes tech isn't the answer