Building community and trust in the DTC ecosystem with Nate Checketts founder of Rhone

This is the first podcast of the Motivated C19 series where
co-hosts Dalia Strum, Founder of RethinkConnect and Pablo
Henderson, VP of Marketing at Equinox Hotels feature guests who
are inspiring others and are working on initiatives that embrace
motivation.
They are focused on connecting with thought leaders and industry
experts where they discuss what they’re working on, some of the
strategies they’ve deployed during this time, how they’ve shifted
their mindset and most importantly how they’re keeping themselves
as well as the people around them motivated.

This episode featured Nate Checketts, the founder of Rhone where
they discussed the Brands x better initiative that he launched
and the criteria for brands to get involved. He learned early on
that "the cheerleader approach" wasn’t the right approach. “By
giving a false sense of optimism, then I lose credibility as a
leader.” They had to make changes and adapt based on the current
state of affairs. His immediate response was "sitting back and
waiting for someone else to solve these problems forces us to
give up the ability to do good." They needed to come from a place
of “We got this. Let’s lock arms and find ways to lean on each
other”


We discussed Stephen Covey's The 7 Habits of Highly Effective
People where relationships are like emotional bank accounts. You
make deposits and you make withdrawals. "My hope is that I made
enough deposits into our collective emotional bank accounts that
it would keep our relationship balance in the positive."


He left us with a few challenges:


Do your own self analysis. Think about what motivates you.
 Write down a list of your favorite moments that have
happened in your life and when you’re feeling down, pull out that
list and think about how it lifts you “life’s greatest moments
list”

Get to bed early (not 8 hours of sleep) early to bed and
early to rise

Remember to smile, tell your body to show you’re happy

Find a small piece of poetry and memorize it. When I’m having
a difficult moment, those words come into my mind. The content
you choose to put into your brain will be with you when you’re
challenged.  Pick a poem that you love and spend time
memorizing it and let those words sink into your mind.



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