This is a Marathon not a Sprint with Erik Huberman | CEO of Hawkemedia (your outsourced CMO)

In this Episode, Erik talks to us about coming to terms with the
idea that you are in a battle. He explains the concept of S.O.O
and why being aggressive isn't a bad thing and why you should be
on the attack. But he also reminds us that this is a Marathon and
not a Sprint and finds way to remain persistent and to stay
Motivated by welcoming the weekend, everybody goes through waves
and the worst position might actually be the best.


1:30  intro


2:31  if you could have any superpower


3:00  deepest depths of the ocean or outer space?


3:53  one you must have during Covid-19


4:30  cell phone or computer


5:20  why you shouldn't pause your marketing?


6:29  why does all the marketing look the same?


7:16  the Land Rover Ad- award winning


8:20  the worst position might be the best


10:05 context is crucial


12:38 looking to the horizon


13:50 people wanted confidence


14:25 the future: all marketing is aspirational


15:45 Equinox Hotel


16:25 Is this a blip or D-Day?


16:53 people wearing masks is going to be a thing


18:40 Alternatives to Amazon: Is this an opportunity?


21:00 a vast majority of people are still working


21:10 re-tool or re-invent


22:50 you should be on offense


22:45 recession vs Covid-19


26:15 tone deaf campaigns


28:00 business insights...use them


31:00 small, agile, nimble: this is when it works


32:30 e-commerce post Covid-19


34:00 digital fatigue


34:42 Tik Tok still very young


35:26 SMS Marketing, owning your audience


37:00 sell through nurturing


37:45 S.O.O (Stay on Offense)


38:30 Are you really motivated?


39:45 This is a battle!


41:50 Rhone: Brand for Better


45:38 when you are at your lowest


46:08 what has Motivated you to wake up


46:58 can Erik predict the future?


48:00 Groundhog Day


48:51 playing the Saxophone


49:39 Peloton Conference calls


49:53 make the best of it


51:05 welcoming the weekends


52:54 keeping your team motivated


55:18 positive reinforcement from the Navy SEALS


55:57 Amazon Alex Flash Briefing