#148 Overcome Your Doubts & Choose Your Words Wisely with Alex Cattoni

In this episode we sit down with Marketing Genius, Alex Cattoni.
Alex shares the transformative power of authentic communication
in the marketing world and how you can be your own best
differentiator by learning to share your story.

Alex champions the bold principle of saying things "loud and
proud," and she’ll share how this mindset revolutionizes brand
storytelling, making messages resonate deeply and authentically
with audiences.


Whether you’re a seasoned marketer or a new entrepreneur, this
episode will empower you to push imposter syndrome to the side,
confidently craft and share your story, ensuring it not only
reaches but resonates with your audience. Tune in to learn how to
harness your unique voice and turn narratives into a powerful
asset for your brand.


Learn more about Alex Cattoni here:
https://alexcattoni.com/
Find out about Posse Fest Live here: Posse Fest Live
Find Alex on Instagram here: https://www.instagram.com/copyposse/



Alex is a copywriter, marketing strategist and the founder of
the Copy Posse, the raddest, baddest crew of copywriters,
marketers, and entrepreneurs on the Internet.

She got her start in the marketing world in 2008 when she
accepted an internship at Mindvalley and quickly became part of
the executive team that grew the company 3X to over 8 figures
in annual revenue.

Alex left her position as Creative Director at Mindvalley in
2011 to start her own successful consulting and copywriting
business.

For the next decade, Alex worked completely behind the scenes
as the marketing secret weapon for some of the hottest
transformational authors and businesses on the planet.


In 2020, she founded the Copy Posse with a bold mission to
de-douchify the internet, redefine modern marketing and build
an Empathy Empire.⁠⁠

Through her online programs, content and challenges, Alex has
helped over 500,000 copywriters and entrepreneurs from around
the world ignite their businesses with her fun and empathetic
approach to branding, marketing and copywriting.

Alex has been featured on Forbes, Mindvalley, and Foundr. She
is a 5-time speaker at Ad World, was crowned 2022 Marketer of
the Year by DigitalMarketer, was voted #1 most popular
copywriter in 2023, and received the Game Changer Award at the
Women of Inspiration Awards in 2024.


 


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