#64: Do the Next Right Thing with Matt O'Keefe

Matt O'Keefe (@okeefmr) is the CEO of HWPO Training (Hard Work
Pays Off). He's also the former president of Loud and Live
Sports, an agent to some of the greatest athletes, and the
right-hand man to 5x Fittest Man on Earth, Mat Fraser
(@mathewfras). It's truly an honor to have him on the
podcast! 

In this conversation we discuss:


What led Matt to start CrossFit himself and get involved in
the community

If everyone at the top of the sport is working hard, what is
the actual differentiator between the best and the rest? 

What informs Matt's leadership style, particularly for
managing large teams 

The vision for HWPO Training and the new app

How Matt views career changes and leaning into a role that's
never been more aligned

How he's balancing running a start-up, being a dad, getting
his own workouts in, and everything else in between 

His personal mantra, what fills up his cup, and what he'd be
doing if he weren't in the CrossFit space

and more! 



I would love to hear what you think of this episode — let me know
on Instagram @heypreslie. Enjoy!

Resources mentioned in this episode:


HWPO Training: Instagram / Website

Tough Mudder

WHOOP



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