Leif Abel - ReVision Furniture

Super fun, super valuable ep this one! I am such a huge Leif fan!


https://www.instagram.com/revisionfurniture


This conversation explores the journey into the world of design
and furniture restoration. It delves into the importance of
building relationships, the philosophy behind furniture
restoration, and the challenges faced in the early stages of
business. The discussion highlights the significance of effective
communication, creating memorable client experiences, and the
lessons learned from selling luxury items. Throughout the
conversation, we touch on the value of pursuing excellence and
finding a niche in the market, ultimately leading to personal and
professional growth. In this conversation, Leif discusses the
evolution of his business, focusing on client expectations, the
challenges of social media growth, and the importance of content
creation. They share insights on transitioning from a furniture
business to an educational platform, emphasizing the value of
knowledge in the restoration process and the impact of viral
content on their business. The conversation highlights the
significance of having a structured content strategy and the
journey of building a community around their expertise.


 


 


00:00The Motivation Behind the Podcast and Business Opportunities


11:46Exploring the Ship of Theseus and the Line Between
Restoration and Replacement


26:23The Importance of Pursuing Excellence and Building Trust


37:35The Transition and Early Challenges


39:22Nicheing Down to Mid-Century Modern Furniture


41:44The Importance of Excellent Service and Attention to Detail


45:04The Role of Social Media in Business Growth


47:56The Impact of a Viral Video and the Continued Grind of
Content Creation


01:15:29Content Buckets: Education, Storytelling, and Viral
Content


01:36:02Building an Online Educational Program


01:45:48The Value of Knowledge and Sharing It