Strada CEO Michael Cioni: Using AI to simplify workflows

Michael Cioni is one of the film industry's most influential people
in digital cinema and post production technology. He is uniquely
gifted at identifying and following fads that turn into trends, and
trends that convert into industry standards. Michael was always
drawn to the challenge of helping filmmakers figure out their best
workflows. “I really wanted to embody knowledge to help workflows,
so that I could inform customers, partners and filmmakers. And then
together we would figure out what's the best recipe for this
particular film.” Michael began his career at post house Plaster
City, then co-founded the post house Light Iron, which was acquired
by Panavision. He then worked for Frame.io where he found several
workflow shortcuts, including Camera to Cloud. Shortly after Adobe
acquired Frame.io, Michael started paying closer attention to a new
trend: AI. Last year he decided to leave Frame.io and together with
his brother Peter, they founded Strada. With Strada, Michael wants
to enable creative professionals the freedom to work entirely from
the cloud, using helpful AI tools. “The most lucrative, and I think
the most useful forms of AI is in utilitarian tasks. The first
major part of filmmaking workflow that Strada wants to use AI to
eliminate is the mundane aspects of creating a story. If creative
people can get rid of the boring, mundane, repeatable, low-skill
stuff, then it means we have more time to do the satisfying,
creative, fun stuff.” Strada can transfer assets from cloud to
cloud without having to download them and then reupload them. Using
AI, Strada can provide a transcription and a translation of
narrative content early and up front. It can also tag and analyze
images so that it's easy to search using just one word for a
specific scene, saving hours in the editing process. Plus, all the
work can be done remotely, from any location, because everything is
stored in the cloud. Strada is currently still in private beta but
anyone can apply to try it. If you have a project you're working
on, go to Strada's website to contact them about trying out the
beta version. The company plans to start rolling out the public
beta by fall 2024. The entire Strada team will be at NAB Las Vegas
next week April 13-17 at the Atlas Lens Co. booth in Central Hall
C5539 to provide live demos of the AI-powered workflow technology
platform and allow filmmakers to test out Strada's capabilities
firsthand. Find Michael Cioni: Instagram: @michaelcioni Strada:
https://strada.tech/ Sponsored by Hot Rod Cameras
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