How to Create Reels Ads for Facebook and Instagram

Want to ride the short-form video wave? Have you tried Reels ads
on Facebook or Instagram? In this article, you’ll discover how to
create effective Facebook and Instagram Reels ads, even if you
don’t want to create video content!


Why Use the Reels Placement for Advertising on Facebook and
Instagram?


In the relatively short time since Reels launched on Instagram
(August 2020) and Facebook (September 2021), both platforms have
made a significant push to promote this short-form video format.
In addition to delivering reels to the feed, both Instagram and
Facebook have dedicated areas for viewing short-form video.


Meta’s focus on short-form video has already produced pretty
incredible results. For example, the average Instagram Reels
viewing session lasts 53 minutes. And out of all social media
platforms, Facebook ranks second most popular for short-form
video content—behind only YouTube.


Despite these impressive organic numbers, Reels hasn’t yet become
overwhelmed with ads. While feed and Stories ads generally appear
every three to five posts or stories, Reels ads display much less
frequently, generally with at least a dozen organic videos in
between.


What does that mean for your business and your social media ads
strategy? With Reels ad placements, you have an opportunity to
reach and convert customers in a space where they’re spending
tons of time-consuming organic content. If you can create
compelling short-form video ads, you can effectively leverage a
format that has tremendous potential.