How Lunch Revolutionized Penji's Creative Process

I’d like to share how lunch in revolutionized our startup:
Lunch and learns.
We’ve all heard of them and I am sure we all feel a certain way
about lunch and learns. However we wanted to change the negative
connotation between what a Lunch and Learn was. We take education
incredibly serious here at Penji. So serious, that every week we
have a lunch and learn about any particular topic we choose. Each
week, the administrative team nominates a fellow team member to
teach something interesting during lunch. The beauty behind the
words “something interesting” is that something interesting is so
vague. We make sure that it’s not just about business. It can be
about:

A team member’s passion

Their favorite foods

How to cook a certain meal

Arts and crafts. One in particular where we had to create a
playing card for the person to our right.

How to properly use gifs on Slack



All of which have been done. And you can only imagine how many
gifs are now used within our Slack channels.
Pop Culture References
At Penji, we LOVE YouTube. On some days, we all gather around a few
of the computers in the office to watch trending videos. Some of
our favorites are:

Good Mythical Morning

Matt Stonie

Try Guys

Stephanie Soo

OfflineTV

Swoozie

Erik the Electric



Even though we are watching these YouTubers, it actually helps
our creative process. A lot of our marketing ideas and even
content have stemmed from these mindless minutes of watching the
new generation of TV.
Livestreams

During lunch, we started livestreaming on Penji's Facebook and
Instagram to engage with our audience. We ran a quick pilot where
we would record a fun lunch video every Thursday. The pilot went
incredibly well. So well, we are about to launch a new version of
our livestream in 2019. The videos put faces to the brand without
being too serious. You can see Naciye Cakir and Jie competing to
eat chicken nuggets, myself and my cofounder Khai Tran play Pie
Face, or Taylore Bryant and Sekinah Brodie playing Never Have I
Ever. We're inviting you into our office to get a glimpse of our
#culture. Although the first pilot was more for fun and games. We
want to take education and value up a notch by offering more
education content that you can “snack” onto so to speak that you
can directly apply to your business.
Relaxation

During this time of relaxation, we aren’t necessarily supposed to
work. However, we still find a way to do so. At times during
lunch, we’ve used this hour to brainstorm and bounce ideas. This
time was the best for innovation because we did not feel the
constraints of being "on the clock" and our creativity shines
through. Even though we have “worked” through lunch, there are
days where we don’t do anything but sit back and relax in a bean
bag chair. It ultimately depends on the day, but having this
piece of mind is important.


In closing, at times, we all work so hard. It’s good to reset the
clock and know that life isn’t always about working your tail
off. You can have not only work hard, but play hard too.


As always please reach out anytime if you have any questions at
hello@penji.co or connect with me directly at tbeshow.com. You
won’t want to miss next week’s episode where we talk about “4. 3
pillars to get any job you want” Catch you next Thursday, until
then. Go out there and execute your vision, have a great rest of
your day.
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Penji is an effective on-demand design service that provides
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