Mobile Growth with Mada Seghete

This entire conversation was spent talking about sales and lead
generation. I tried to structure the conversation around growth
because for the most part that’s what Mada speaks about. How she
grew and is currently growing the company.


I don’t think there’s that one piece of advice that you can take
with you from this conversation. But that’s not necessarily a bad
thing. What I do think is extremely valuable is the ability to
listen and understand themes. Mada talks about the importance of
SEO, content, and even events.


I had the luxury of actually going to a branch event about 4-5
years ago. It was small, it was intimate, but it freaking worked.
I remembered them and I remember the swag I got because of them.
It’s safe to say that typical millennial and startup norms of
giving out swag may not work for some, but it did with me in this
case.


It was an honor having someone of Mada’s caliber and intellect on
the show. Let’s get to it.


Some of the highlights of this episode are:
Links mentioned in interview:

Website: https://branch.io
Twitter: https://twitter.com/mada299
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