Experiential Events & Entertainment with Eva Shure and Craig Saslow of Red Carpet Kids - 004

Eva Shure grew up between Manhattan and South Florida. She was a
Theater Major at Northwestern University in Evanston, Illinois.
While in college, she completed her training at the Second City
Improvisation Training Center right outside of Chicago. After
finishing at Northwestern, she went on to complete a three-year
Masters degree from The Actors Studio. After graduating from
school, she starred in the national tour of the Broadway Biopic
”Love, Janis”, portraying the life and career of the singer/icon,
Janis Joplin. Eva has also starred on several TV Shows and
off-Broadway Productions in New York City. Eva is the Co-Founder
of Red Carpet Kids and Red Carpet Improv, an experiential event
and interactive education company with its flagship in New York
and opening Miami and Beverly Hills this year.


Craig Saslow is originally from Long Island, NY and attended the
Cornell Hotel School. After graduating from school, Craig started
working in the Hospitality Industry in Los Angeles - learning
every facet of operations and service. After moving back to NY to
work with Todd English and several prestigious restaurant groups,
Craig leveraged his acumen and knowledge to co-found Red Carpet
Kids. He brings his 15+ years of experience in the Hospitality
world into the realm of experiential entertainment.


Notes from the show:


After being rejected by banks, they found help through the Small
Business Development Center at CUNY Baruch College.


They received a loan from Renaissance Economic Development
Corporation.


"It's a blessing in disguise not to know everything that will go
wrong. Sometimes it's better to jump in and learn on the fly."


Vetting vendors, such as publicists and general contractors, by
calling references is not necessarily enough.


"Improvisation is a life skill."


"Don't cheap out on hiring."


"CraigsList is a lot like Loehmann's: you really have to look,
but at the end of the day, you find something spectacular."


The press always needs stories; use "Help a Reporter Out (HARO)."


The low-tech secret to partnering with luxury brands such as the
Four Seasons, Saks Fifth Avenue, and Lincoln Center. Hint: anyone
can do this.


Book Recommendation from Michael Prywes: Blue Ocean Strategy
by W. Chan Kim and Renee Mauborgne


This podcast hosted by New York attorney Michael Prywes was
sponsored by Prywes Schwartz, PLLC, a law firm devoted to artists
and entrepreneurs.


This podcast may contain attorney advertising. Prior results do
not guarantee future outcomes.