From Hashtags to Haute Couture

For the final episode of the season, journalist Tora Northman and
content creator Odunayo Ojo (Fashion Roadman) discuss the impact
of TikTok on fashion consumption and the changing landscape of
social media. 


About Tora:


A multi-hypehnate in the world of content, Tora is a journalist,
content creator and fashion stylist currently working for global
platform Highsnobiety as Senior Social Media Manager.


About Odunayo:


Under the alias Fashion Roadman, Odunayo is a fashion journalist,
first established through YouTube in 2018, gaining over 4 million
views and going on to work with Vogue, GQ and BoF. Ojo is also
the founder of fashion and culture platform The Fashion Archive.


About the BFC:


Brought to you by the British Fashion Council, a series of
conversations with designers and the broader creative community,
all of whom play a vital role in the fashion industry’s culture
and reputation, promoting British creativity on a global scale.


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