Episode 91: Selling the Show: Broadway Marketing, from Triton Gallery to SpotCo

On this week’s show, Jamie and Rob decide to examine their shared
love for Broadway posters by taking a closer look at the world of
Broadway marketing. First up, they chat with Drew Hodges,
founder of SpotCo (a marquee Broadway marketing, advertising, and
branding firm) about his iconic ad campaigns for shows like “Rent”
and “Chicago”. Then, they chat with Roger Puckett, founder of
Triton Gallery, the world’s only art gallery devoted exclusively to
preserving and promoting the Broadway show poster as an art form.
Tune in to discover the secret of what makes a good show poster,
and to learn more about the fascinating history behind these
beloved pieces of memorabilia. This week’s music: “Razzle
Dazzle” from “Chicago: The Musical, New Broadway Cast
Recording, 1997”, “Rent”
from “Rent”, “Entr’acte” from “Chicago: The
Musical, New Broadway Cast Recording, 1997”, “Prologue”
from “Follies, Original Broadway Cast”, “Anyone Can
Whistle”, from “Anyone Can Whistle”, “Beautiful Girls”
from “Follies, Original Broadway Cast”, “ Overture”
from “ Cats, Broadway Cast Recording”, “Finale” from “Chicago:
The Musical, New Broadway Cast Recording, 1997”. Find us
on Twitter & Instagram: @fabulousinvalid
Facebook: www.facebook.com/fabulousinvalid Rob’s
reviews: www.stageleft.nyc Email
us: office@fabulousinvalid.com  Jamie DuMont
Twitter: @jamiedumont  Instagram: @troutinnyc Rob
Russo Twitter/Instagram: @StageLeft_NYC Learn more about your ad
choices. Visit megaphone.fm/adchoices