Your Name Here - Out to Lunch - It's Baton Rouge

In today s economy, branding is everything. One way companies get
their brand in front of you is by putting their name and logo on
everything from golf shirts to water bottles. Baton Rouge
entrepreneur Carey Guglielmo is carving a niche for himself in the
field of promotional marketing by NOT putting logos on everything.
Carey s company AST Marketing Group, only places branding on name
brand merchandise, like Nike and Under Armour. Once you ve got your
name on a product, how do you get the product into somebody s hand
Or, better, millions of somebodies. That s marketing. There s a
new, indirect method of of marketing that to some extent is the
opposite of branding. It s about getting your message out via
carefully constructed online content that can reach a targeted
audience often without them even realizing it. Baton Rouge resident
Mary Ellen Slayter is a pioneer and expert in the field. Mary Ellen
knows a thing or two about words. She was until coming home to
Baton Rouge a columnist for the Washington Post. Today, Mary Ellen
s firm Reputation Capital Media Services is based in Bato Rouge but
its clients are spread around the country and the globe. Stephanie
s Entrepreneur du Jour is Trey Bacon his real name from startup
Baconation Foods. Baconation s first product is an original Bar B Q
sauce unlike any on your supermarket shelf, though its rapidly
finding its way onto local shelves around town. Keep an eye out for
Mr. Bacon s food truck, Red White and Que, coming soon to a Baton
Rouge sidewalk near you. Photos by Ken Stewart at Mansur s on the
Boulevard.

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