Loupe Mesh

Depending on your disposition for integrating technology into
your work day, you believe AI is either a tool for increased
efficiency and productivity. Or it presents challenges such as
job displacement, the potential for bias and misinformation, and
other ethical concerns. 


By the way, AI wrote that, which might foretell the end of my
career as a writer and radio host. My two lunch guests today
potentially worry about the future of their jobs too.


Taylor Bennett is the founder & CEO of Mesh, an integrated
advertising agency specializing in brand strategy, creative, web
and digital marketing. For more than 20 years, Mesh has worked
with local businesses such as Baton Rouge General and Visit Baton
Rouge, as well as providing pro bono work for the Manship
Theatre, Louisiana Wildlife and Fisheries Foundation, Ducks
Unlimited and Jefferson United Methodist Church. In 2021, Mesh
received the Best in Show Overall at the annual American
Advertising Awards, also known as the Addy Awards.


Max Zoghbi launched his career in cinematography with a daring
adventure: together with his two best friends, Max traveled the
entire 2,300 miles of the Mississippi River over 61 days in a
kayak, documenting the journey through photos and video.


After returning home, Max began picking up small video
gigs—weddings, a commercial for a friend’s dad’s business—while
working to break into the film and commercial industry.  In
2011, Max founded Loupe Theory, providing direct production and
agency work for Tostitos, Keller Williams, Cisco, NBA, Smoothie
King, Lamar, Abercrombie & Fitch among others.


Not since the introduction of the personal computer has
technology influenced the workplace like AI seems poised to do.
Whether you believe AI is an existential threat to the creative
class or makes design work more efficient, it’s fair to say AI is
here to stay.


Max Zoghbi and Taylor Bennett are business people working in
creative fields, both navigating a rapidly changing workplace.
Yet, as with any business, flexibility, adaptation, and
innovation have and will be the markers of their continued
success.  


Out to Lunch is recorded live over lunch at Mansurs on the
Boulevard. You can find photos from this show by  Ian Ledo
and Miranda Albarez at itsbatonrouge.la.


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