Tigers Run Hard - Out to Lunch - It's Baton Rouge

If you re so much as an occasional jogger around Baton Rouge you
know Jenni Peters. Even if you ve never donned a pair of running
shoes, you know the Varisty brand and the slogan emblazoned on the
back of the t shirts that are almost a uniform around Baton Rouge
Run Hard Live Easy. Jenni Peters is the creator of the brand and
the company, which now has 3 stores in south Louisiana and revenues
that this year will top 3 million. Back in the early 2000s, when
Varsity Sports was just getting off the ground, Matthew Laborde was
still in high school. Today, Matthew is the business manager for
arguably the best known brand in Baton Rouge LSU sports. LSU Sports
is a 120 million operation that includes 21 varsity sports in the
NCAA s Division One Southeastern Conference. Stephanie s Baton
Rouge Entrepreneur du Jour on this edition of Out to Lunch is
Joseph Tucker, inventor of Hydraguard, a revolutionary hydrating
mouthguard. Photos on this page taken at Mansur s on the Boulevard
by Ken Stewart. More about Baton Rouge entrepreneurs at The
Louisiana Business and Technology Center.

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