Sparkling Style - Out to Lunch - It's Baton Rouge

In the age of Internet shopping, retail is an increasingly
difficult way to make a living. When shoppers don t care if you re
local and, no matter where they live, want current fashion and
accessories at a fair price, how does a local business compete
Scott Berg says it starts with service. Scott has other strategies
too, and proven successes to back them up. Scott is Baton Rouge
Market President of Lee Michaels Fine Jewelry including a Pandora
franchise in the Mall of Louisiana. Scott was just a two year old
when his father, Lee Michael Berg, opened the first Lee Michaels in
Cortana Mall in 1978. Today Scott and his dad work closely
together, and Scott s 12 year old has some design ideas of her own.
Scott s daughter could learn clothing design and manufacture with
Andrea Eastin. Andrea s company, Fair Fit, is a boutique fashion
design studio with classes that teach people of all ages and both
genders to sew, design and customize our own clothing. You might be
surprised to learn that a good number of Baton Rouge men are
siitting down designing and sewing their own clothes. We often talk
about Baton Rouge developing its own signature style these days.
Scott Berg and Andrea Eastin are part of that emerging sovering
independent syle. Photos at Mansurs on the Boulevard by Ken
Stewart.

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