B R Apps - Out to Lunch - It's Baton Rouge

Fifteen years ago, no had heard of an app. They didn t exist.
Today, there are more than 1.6 million of them available to
download on your smart phone or tablet. And new ones are being
designed every day. Apps are an integral part of commerce and
communication in our digital age, and here in Baton Rouge we have
companies not only using cutting edge apps to improve their
business, but designing them as well. Amy Phillips is Creative
Director at Teknarus, a full service technology company located in
the Louisiana Technology Park. Teknarus specializes in custom
software services, security services, and infrastructure services
which means they do things like design apps. Amy is the person who
oversees the design and user interface for all app, software and
website projects. Apps are not all about whizz bang sexiness. Their
utility is as ubiquitous as bread and butter and today they re used
in business for thngs as prosaic as figuring out a mortgage.
Commerce Title is Baton Rouge s largest locally owned title
company. Their business has been greatly enhanced by their adoption
of an app called Commerce Agent. The Commerce Agent app gives
Commerce Title s team a powerful number crunching tool and
marketing material generator all in one place, helping them stand
out in a crowded real estate field. Kati Hyer is Commerce Title s
Marketing Project Manager. As often happens on Out to Lunch,
Stephanie discovers there s an explanation for all that Baton Rouge
traffic people are going places. Photos at Mansurs on the Boulevard
by Ken Stewart.

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