Fit and Fitted - Out to Lunch - It's Baton Rouge

Baton Rouge is a city that loves its sports. While Tiger Football
dominates the headlines, baseball has a large following too, as do
soccer and basketball. And there s a vibrant and growing outdoor
community, active in running, cycling, swimming and rowing. That
homegrown passion for sports and athletics hasn t just resulted in
some of the most die hard fans you ll meet, it s also given birth
to some impressive companies. Really impressive. Local Company
Marucci Sports started out making wooden bats a little over a
decade ago. Today Marucci is the number one brand of bat used by
Major League Players, replacing the all American icon the
Louisville Slugger. And that s not all. In the past two years,
Marucci has branched out into non wooden bats and other baseball
gear and apparel. Last season, 28 players in the big leagues could
be seen sporting Marucci Gloves. Michael Uffman is CFO of Marucci
Sports. While Marucci is the name to know in the world of baseball
bats and gear, Coffey is the name to know in the world of rowing.
Calvin Coffey is a former Olympic medalist in rowing and under the
banner Coffey Corporation designs and builds The SimulatOAR the
number one rowing simulator in the country. The SimulatOAR
consistently wins rave reviews from the rowing community because of
the way it simulates the feel of actually being on the water. While
Marucci and Coffey design products to enhance athletic performance
and keep people in shape, some people have shapes that require a
little special attention. Like, for example, women s breasts.
Finding a sports bra that fits you perfectly when you re like many
women imperfect, is not easy. There are also other specialty
requirements in a woman s life that require a specialty bra
suffering from or recovering from breast cancer, pregnancy,
nursing, or simply an asymmetrical shape. For all those women
Kristen Airhart has designed Barola, the bra for life. If you want
to feel pumped up with pride in the Baton Rouge business community
take a listen to this conversation. Photos at Mansurs on the
Boulevard by Ken Stewart.

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