Hydrated and Healthy - Out to Lunch - It's Baton Rouge

As Americans have become more health conscious in recent years,
they ve begun to pay more attention not only to what they eat but
also what they drink. That s created opportunities for local
entrepreneurs, who are building businesses around healthful
beverages. Ash Shoukry is the owner of The Big Squeezy, a local
chain of shops that sell cold press juices and smoothies made from
fruit and vegetables grown on the company s farms in California and
North Carolina. Ash and his then partner opened the first Big
Squeezy in 2013 in the Perkins Road Overpass area, and in the years
since what looked to be a risky concept in a conservative market
has taken off. Jason Cheek is Manager of TruBlue Water, a new
company that services businesses and residential customers in the
Capital Region with water from the nearby Kentwood, Louisiana
aquifer. TruBlue is owned in part by Jason s wife, Amy, who had
long wanted to get into the water bottle because she saw a need in
the market for competition. Jason calls himself the water boy he
delivers 5 gallon artesian water bottles, 16 ounce cases of
artesian water, water coolers and electrolyte replacement drinks.
Out to Lunch is recorded live over lunch at Mansurs On The
Boulevard.

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