Royal Tee - Out to Lunch - It's Baton Rouge

We ve all heard about the Amazon Effect and how ecommerce is
seriously disrupting the retail world. Savvy entrepreneurs are
figuring out how to carve a niche for themselves, whether by
offering unqiue products or that special personal touch you can t
get online, creating a unique shopping experience , or, by creating
a whole new business model. Mark Peirce is owner of The Royal
Standard, a gifts, accessories and at one time antique furniture
store. Mark and his wife Krista got into the business more than 20
years ago, selling European antiques. Over the years, as the market
for antiques and the retail storefront model in general have
changed, the Pierces have changed with it. Today, in addition to
their two local Baton Rouge stores, they own three additional
stores, an entire wholesale operation that supplies some 2000
retailers around the country with the thousands of products, gift
items and womens apparel that they manufacture at one of three
overseas factories. Meredith Waguespack is founder and CEO of
Southern Football Tees, a homegrown company that first opened as an
e commerce site in 2011 selling T shirts related to Meredith s
passion football. As demand grew, SFT entered into more local
boutiques and the designs started to evolve. Today, the company s
tshirts are not just about football, they s reflective of Southern
living, and they are sold online and in about 40 boutiques across
Louisiana and the South. Photos at Mansurs on the Boulevard by
Karry Hosford.

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