Putting the BR in Brand - Out to Lunch - It's Baton Rouge

Stafford Wood is one of the most talented women in Baton Rouge, and
the founder and owner of Covalent Logic, a full service integrated
communications firm that specializes in branding, corporate
communications, graphic design, web design, public relations and
crisis communications. Covalent s clients, past and present,
include hospitals, banks, state agencies, churches and nonprofit
organizations. Stafford founded the firm in 2005, after spending a
decade in the private sector, first with The Advocate, where she
helped that paper with its first iteration of a digital product,
and then with Eatel. Since founding Covalent, Stafford has become a
go to person for the local business community, particulary when
there is a need for someone who understands the intersection
between the worlds of digital and tech, and marketing and
communications. Chris Dykes is just the kind of young entrepreneur
Covalent Logic might be able to help. Chris is the creator of an
app called Idle that promises to bring as much change to the market
as have Uber, Waitr and Airbnb. The Idle app connects users to an
online renting community of underused, or idle, goods. For example,
a pressure washer or a crawfish boil set up that you only use a
couple of times a year, you could monetize by renting it out to
others. Idle has been around since mid 2017 and is available on
Apple or Android. It s poised to take off beyond the Baton Rouge
area, where it s proving itself. Photos over lunch at Mansurs on
the Boulevard.

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