Matt Flynn Means Business

It’s not unusual on Out to Lunch to have a guest who’s a star in
their own world. Someone who’s well known and highly regarded in
a particular field. It’s much less common for me to have
lunch with someone who’s a real star. Someone whose face and name
is known nationwide. But that’s who I’m having lunch with today.


My guest on this edition of Out to Lunch Baton Rouge is Matt
Flynn.


Matt was a football player who first found fame as a quarterback
for the LSU Tigers. Unless you’ve been living under a rock or
just moved here, you don’t need me to tell you that in 2008 Matt
led LSU to a BCS National Championship, and to the number one
rank in national polls.


Matt went on to the NFL where he was on the Green Bay Packers
team that won the superbowl in 2011, and he played for a number
of other teams in the NFL, including the New England Patriots and
the Seattle Seahawks.


Typically, star athletes who graduate from professional sports go
on to be a spokesperson for a product, or buy into a local
business like a bar where their name and face appears on the
awning, but that’s about the extent of their involvement in
business.


That is not Matt Flynn’s story. Matt has his sights set on the
business equivalent of football stardom – the big leagues. 


Matt has founded a company called MyHy. MyHy makes a liquid
electrolyte drink mix formula to keep you hydrated when you’re
working out or working hard or just sweating a lot on a hot day.


As a professional athlete, Matt's interest in hydration is
understandable, but there's a big difference between enthusiasm
and the scientific knowledge and business acumen required to take
on the likes of Gatorade. To that end, Matt has partnered with
nutrition experts and spent two years developing MyHy.


MyHy uses clean, all-natural ingredients, no unnecessary sugars
or flavors, and is formulated to match the user's specific
concentration of sweat, which means it  gives everyone the
closest thing to a tailored hydration. You might think of it as
smart hydration.


You can see photos from this show by Jill Lafleur at our website.
And you can check out Matt Flynn's last visit to Out to Lunch,
with his mom who introduces her candy company.


 


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