That Camo Aroma

Necessity is the mother of invention, so the saying goes. And
while it may be a quaint adage it’s as true as ever today.
Whether it’s brewing a better homeopathic cough syrup or
designing duck hunting garb for female duck hunters, local
entrepreneurs are building successful startups around products
that the market was crying out for.


Andrea Leyerle is a Baton Rouge-based entrepreneur who has
created an online and retail nutraceutical business, Andi Lynn’s
Pure and Custom Formulary. The company started out in 2010 in
Andrea’s kitchen, where she began making her own version of
elderberry syrup, which is known for its cold- and flu-fighting
properties. In the years since, Andi Lunn’s Pure and Custom
Formulary has expanded into a variety of homeopathic and natural
remedies, as well as that are sold not only on line but in more
than 150 retail locations in eight states. It’s an impressive
story for an entrepreneur who has previously worked as a massage
therapist, an instructor at Clarion University in Oil City,
Pennsylvania and the co-founder and organizer of a health food
co-op. Andrea, such a great story and great company. Thanks for
being here today on Out to Lunch.


Emily Degan is a local entrepreneur whose company, Saint Hugh,
makes functional and fashionable clothing for women who like to
duck hunt . Emily herself is a duck hunter, and was frustrated by
ugly camouflage suits that didn’t fit properly, so she created
her own line and named it after Saint Hubertus, an 8th century
bishop who is the patron saint of hunting and one of the first
advocates of humane hunting. That was September 2015. Today, her
company has grown to include not just duck hunting gear but
fishing and hiking-oriented products as well, all of which are
sold online. Emily is a native of New Orleans, who majored in
German and worked as a consultant for Deloitte & Touche
before venturing out on her own.  


You can find photos from this show at our website. Theses photos
were taken taken over lunch at Mansurs on the
Boulevard by Karry Hosford. 


Here's more lunchtable conversation about niche markets.


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