Name and Likeness

There’s an old saying in business, "It’s not what you know but
who you know," and as anyone who’s done business will tell you,
there is more than a little truth to that adage.


In today’s LinkedIn world it's easy to connect with people, but
how do you get to know the right people? For that matter, how do
you really know the people who are a part of your organization
and whether they are maximizing their potential?


John Beck can shed a bit of light on these questions. John is CEO
of The Assessment Company, a Donaldsonville-based company that
specializes in employee assessment solutions - which means,
specifically helping match people to the work they do best.


The Assessment Company does this using different IT tools John
has developed – software that measures, for instance, a
candidate’s cognitive abilities, behaviors and interests, or that
predicts the likelihood of certain types of conflicts with
employees, or that helps unlock an employee’s hidden potential.


John developed these tools over the past 30 years in his career
as an expert in Occupational DNA, and his clients include
company’s all over the world. He also hosts the podcast, Hire UP,
which covers a range of HR topics with guests’ interviews. And
he's the author of a new book, Breaking the Code: Hiring
Strategies, Occupational DNA and the modern
organization.  


Brian Oliver is co-founder and CEO of Matchpoint Connection, a
Baton Rouge based company that also plays a matchmaker role,
helping to match brands – like Nike – with talent – like
athletes.


This has become a huge thing since NCAA rule changes in 2021
began allowing college athletes to cash in on their Name Image
and Likeness or NIL.  But the Matchpoint platform, which
functions sort of like a dating app, is not limited to athletes
and NIL deals. The platform connects all kinds of people looking
for professional hookups, for example bloggers, models or
musicians with brands eager to find influencers to partner with.
 


Brian co-founded the company in early 2020, shortly before the
college NIL deal became a reality. In the two years since,
Matchpoint has grown to host about 5,000 influencers in nearly
all 50 states and represents 550 brands. 


Out to Lunch is recorded live over lunch at Mansurs on the
Boulevard. You can find photos from this show by Erik Otts at
itsbatonrouge.la.


Check out John Beck's previous visit to Out to Lunch with his
entrepreneur daughter, Emily.


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