Cluey

As many of our systems and institutions change these days, they
challenge our long-held assumptions and make us rethink the way
we do just about everything - even simple things like buying dish
soap or sneakers.


If you think there's nothing you don't know about online shopping
by now, let me you clue you in on the next level, courtesy of
Maryclaire Manard.


Maryclaire is founder of Cluey Consumer, an online platform that
enables internet and IRL shoppers to practice conscious
consumerism by providing them with easy, accessible data that
measures a company’s impact on people, politics, and the planet.


The platform is free, and lets users create customized platforms
that include the values they prioritize and the brands they
currently use. Cluey then lets a user know if their brands are
misaligned with their own values, which, in theory could cause
them to change their buying patterns, which, in turn, could force
companies to change their behavior.


Maryclaire launched Cluey in the summer of 2020, in the middle of
the pandemic. Before that she graduated from Vanderbilt and spent
much of the past decade working in media- and consulting. With
the current generation's focus on ethically-produced and green,
sustainable products, and businesses' awareness of the need to
respond to market demands and be good corporate citizens, Cluey
Consumer is the right tool at the right time.


Out to Lunch is recorded live over lunch at Mansurs on the
Boulevard. You can find photos from this show by Erik Otts at
itsbatonrouge.la


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