Now You Come To Mention It

There are so many things we take for granted we don’t even much
think about them: they’re part of our daily life so we may not
even really pay them much attention. For example, a billboard we
pass on the side of the road, or the bar of soap we pick up to
wash our hands.


What separates creative entrepreneurs from the rest of us is the
ability to take those everyday things and come up with a way to
reimagine them and make them better so they can reach more
people. They're generally the kind of innovations that engender a
"Wow, now you come to mention it" response in the rest of us.


David Rollins is co-Founder and Director of Sales at Aura Ad
Company, a south Louisiana ad agency that has a unique niche in
the out-of-home advertising, or what we used to call outdoor
advertising, space. Aura specializes in cartop digital
billboards. That’s right, Aura puts digital signage on top of
ride-sharing vehicles or taxis, then pairs the technology in its
signs with the GPS technology that most people unwittingly enable
on their smart phones, to get an idea of how many people are
exposed to the sign and who, demographically speaking, those
people are.


It’s a whole new type of advertising. And it’s particularly
attractive to small businesses who may not have the budget to
hire an ad agency or buy billboard space on the side of the
interstate.


David is a Baton Rouge native and graduate of LSU, who was
working in Austin doing sales for an IT firm, when he came up
with the idea for Aura Ad and came home to Louisiana to launch
it. 


Chastity Sanders is Founder and Owner of Bathphoria, a company
that sells all-natural organically sourced soaps and bath
products. Chastity founded the company in 2019 because she was
allergic to many of the soaps commercially available on the
market, so she decided to create a line of her own, using non GMO
materials.


Chastity is a native of Baton Rouge whose background and training
as a certified pharmacy technician gave her a first-hand
familiarity with the crossroads of chemical science and retail.
Since her launch, Bathphoria has been featured on Walmart’s
online platform and in national magazines, though most of
Chastity's sales come from pop up markets and local events.


Out to Lunch is recorded live over lunch at Mansurs on the
Boulevard. You can find photos from this show by Erik Otts at
itsbatonrouge.la.


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