Cocha Tilt

Downtown Baton Rouge has come a long way over the past two
decades, thanks to a lot of careful planning, tireless advocacy,
public and private investment, and a commitment from a lot of
small businesses to set up shop in the capital city’s historic
center.


Stephanie's guests on this edition of Out to Lunch Baton Rouge
are are two of those small business owners and have unique
insights into what it’s like doing business in the heart of
always-evolving downtown Baton Rouge 


Saskia Spanhoff co-owns Cocha Restaurant on Sixth Street downtown
with her husband, Enrique Pinerua. The couple opened the
restaurant in 2016 with a focus on locally sourced, sustainable,
non GMO foods with a Southern menu that draws on the region’s
Spanish, French African, and Caribbean influences. In the years
since, it has grown into one of downtown’s most popular gathering
spots.


Saskia is a native of Baton Rouge and LSU graduate with over 25
years of experience in the restaurant and wine industries. She
has worked at restaurants around the country. 


Scott Hodgin is owner and Managing Partner of TILT, a local firm,
also based downtown, that specializes in branding, marketing and
packaging design for a variety of local products that may be
sitting on the shelf in your pantry, including Camellia Beans,
Blue Plate mayonnaise, Faubourg Brewing beer, and Big Easy
Kombucha. Scott co-founded the firm in 2005 after spending
several years learning the ropes at other firms. 


It's probably no exaggeration to say that every person in the US
over 5 years old knows what Coca Cola is and what Walmart is.
Assumedly, having achieved 100% market penetration these
companies can now quit advertising. However, we see Walmart and
Coca Cola marketing everywhere, from YouTube to highway
billboards. Why? Because, as we learn in this conversation, it's
one thing to have a popular business like a downtown restaurant
but it's a whole other thing to keep the branding as fresh as the
food.


Out to Lunch is recorded live over lunch at Mansurs On the
Boulevard. You can find photos from this show at
itsbatonrouge.la. 


 


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