Art & Design

When you’re launching your own business, some of the first
questions you have to ask yourself are, who is your target
market? How are you going to differentiate yourself from the
competition? Are you going to try to be all things to all people?
Or go niche? Will you specialize in a certain area, or combine
some of your talents and skills to appeal to a particular
customer base? Getting these foundational questions wrong can be
the difference between making it and being one of those 50 % of
small businesses that fails in the first year.


Fritz Embaugh, founder and CEO of Baton Rouge's Plus One Design
and Construction, figured out nearly 20 years ago what he wanted
his company to be.


Plus One provides turn-key services on commercial and residential
projects – from architecture and design to planning to
construction and project management. Among the firm’s varied
portfolio are well known restaurant buildings – like Curbside
Burgers and French Truck Coffee—churches, apartment complexes and
renovations to the LSU Hilltop Arboretum.


Fritz is a licensed architect and general contractor, who started
the firm in 2005, after more than a decade working with local
architectural and construction companies. He is also a veteran of
the Gulf War, where he served with the U.S. Marine Corps. 


Chloe Eick is founder of Chloe Eick Art and Appraisals, a Baton
Rouge firm that provides appraisals of arts and antiques. Chloe
is an artist herself, with talents in a variety of media. She
founded the firm in 2023, after graduating from LSU and becoming
a member of the International Society of Appraisers.


Out to Lunch is recorded live over lunch at Mansurs on the
Boulevard. You can find photos from this show by Ian Ledo
and Miranda Albarez at itsbatonrouge.la.


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