Episode 41 - Bulletproof Mindset

Visit http://JohnBlakeAudio.com to Learn How to DOUBLE Your
Enquiry-to-Sale Conversion with The Lead Flow You Already Have.


If you want to sell well, your biggest asset is your mindset, and
today, that’s exactly what we’re going to cover. Once you have
the three most important elements, nothing will stand in your
way. It’s interesting that most people are unaware of these
day-to-day basics for self-improvement.


Imagine a triangle and cut it horizontally into three smaller
pieces (more at the top). In this example, you’ll find it
compares to your results for sales—with great sales being the
outcome.


But how do you reach this outcome?


With these mindset basics mastered, it’ll gift you with
accelerated conversion rates. This all stems from people seeing
your brand, being wowed by it, and spreading positive
word-of-mouth info.


For the best results, there are three key elements to
align:
1. How you feel about yourself.
2. How you feel about your product.
3. How you feel about your company.


If you aren’t 100% confident, then you’re compromising any sales
action you take. Lack of certainty is the number one killer in
business. It’s not always your fault though. Problems at home or
anything to conflict your mindset hinder progress in this regard.


One other addition to this list is how you feel about your
product. And I can tell you—your product must have 100% of your
support as well. Time and again, I’ve worked with salespeople who
have no interest in their own product, either it’s too expensive
or otherwise.


A direct result is their sales are poor, or they let their bias
lower their quality. Don’t let this happen to you. Believe in
your product.


The ideal salesperson needs to own their own product and find it
useful. When you have hands-on experience with what you’re
selling (and love it), it makes for a genuine sales pitch.
Remember, people respond to authenticity much more often than
pure information.


Another aspect to work on is how you feel about your company and
workforce. Keep in mind that 100% support in this arena will only
benefit you overall. When you can trust your team, you can trust
the process of getting your product (or service) to the right
people with the right energy.


The market has hard to navigate on your own, so building a strong
team is essential. Support them, and infuse them with the earlier
mindsets so that you all work towards the same goal: selling a
useful product that you all believe in.


Let’s reexamine that diagram we spoke of earlier. If its
foundation is solid, then you have the proper support for the
rest of this mindset change. For a real-life example, think about
how you sound on the phone, or in conversation, when you’re
having a good day and believe in yourself. You sound better,
happier, and more attractive to your customers.


On the phone, 80% of our communication is non-verbal. It's in the
tone, the cadence, and the confidence that's portrayed in our
voice.


Similarly, in person, 96% of how you communicate is non-verbal.
Your body language communicates much faster (and stronger) than
your words alone. Think of your facial expressions, and how much
a simple eyebrow raised at the right time, or a smile, can change
a conversation.


If your mind is aligned, it shows up in how you present yourself,
how you sound, and even comes across in what you write.


So, what would your results look like? The outcome will be a
change in the market, how your clients see you, how they hear
you, how they perceive you, and how they read what you send them.


Remember those three points I mentioned earlier? Use them as the
foundation of your triangle. Like pillars, they’ll support
everything you do: how you feel about yourself, how you feel
about the product you sell, and how you feel about the company
that you work for.


I’ll leave you with one last piece of advice: make sure to keep
your promises. This builds customer loyalty and trust.


To DOUBLE your lead-to-sale CONVERSION with the leads you already
have, go to http://JohnBlakeAudio.com for his exclusive, free,
no-fluff, audio training and companion PDF guide.


Inside you’ll get word-for-word email follow-up templates, phone
scripts, and more that you can put to use today.