Episode 052 - Work Less Make More

Visit http://JohnBlakeAudio.com to Learn How to DOUBLE
Your Enquiry-to-Sale Conversion with The Lead Flow You Already
Have.


In this episode, I’m particularly pumped because we have got a
mentor of mine James Schramko, a man who knows so much about
business. He’s author of a longstanding successful podcast and
wrote one of the best business books I’ve ever read “Work Less
Make More”.


In this podcast, we’ll be trying to learn something from his
mastery at so many aspects of business, like marketing, strategy,
personal productivity, and sales.


In the early days of his career, James had a lot of success in
the automotive industry as he ran luxury car dealerships, at the
time he also started studying the great marketing minds of the
world, therefore applying some of that knowledge in the way he
ran the dealerships. Very techniques were put to the test, as
well as his online studies. A combination that turned out to be
quite successful in the way the business developed.


So, one day, sitting at his office he wondered: “What if those
salespeople were selling my product and not the Mercedes Benz
product and if the people upstairs were marketing my website and
not the Mercedes website, what would that look like?


Years later he ended up replicating most of the functions of what
the dealership had but in his own business, with way fewer
overheads, less stress and a much higher profit margin, even
bigger than the fifteen-million-dollar revenue the dealership
had.


That is the importance of knowing how to use your time. It
becomes useless to wear down yourself doing the most work if you
can do a better, well-thought strategy that also happens to pay
off more than you think.


That’s why we’ll be talking about how the big lessons he has
learned in automotive sales and marketing are still cornerstones
of the way he runs his actual online business. We’ll also be
talking about the possibilities such platforms provide and how
they are a different, sustainable business model. As James says
“the online game has really changed the way that we buy things
and sell things”


If you are interested in learning how to use your time wisely and
produce bigger and better results than what you do now, I
encourage you to listen to this whole interview.


To DOUBLE your lead-to-sale CONVERSION with the leads you already
have, go to http://JohnBlakeAudio.com for his
exclusive, free, no-fluff, audio training and companion PDF
guide.


Inside you’ll get word-for-word email followup templates, phone
scripts, and more that you can put to use today.