Episode 054 - Finding Hidden Money In Your Business

Visit http://JohnBlakeAudio.com to Learn How to DOUBLE
Your Enquiry-to-Sale Conversion with The Lead Flow You Already
Have.


What if I told you there is money that’s been hiding away in your
business? Money that can be yours again just by taking a closer
look at your process and adjusting a few things.



Whenever I first begin a discussion with a new potential client
the first place I look is for what I call leverage points, parts
of the sales process that are opportunities to increase
conversions. These leverage points are often unseen, which is a
shame because they’re areas that just need simple tweaks to
become an important source of income. These are the ones I put to
work with my clients and believe me, they have massive potential.



Sometimes these aspects are kept aside, I can tell you there are
big businesses that don't dedicate enough attention to it and
even them are losing big money on these opportunities, as I say,
they just wanna shovel more coal into that lead-generation
machine and they don't realize that there's so much of that coal
that's not even burning, it’s spilling out the side of the actual
furnace.



These apparently silent losses are suffered by all kinds of
businesses, which means yours can be suffering the same. That’s
why I encourage you to get a hand on the tools to examine what is
actually happening in your business.



The issues I’m talking about don’t necessarily happen because you
are doing something wrong; the team you work with, your sales
reps might not be as eager to convert a lead to a sale as you
might be, because they haven't invested what you have in the
business, be it money, time and effort.



But don’t worry because the solution to this is nothing more than
attention and change. Let me tell you, the simplest things are
often the most important ones, that’s why you need to train your
eyes and ears and inspect the details of your process, look at
the choreography, look at how you approach a potential client.
Language becomes protagonist in the context of each interaction,
one sentence or even one word can mark the difference between
failure and amazing results.



In short terms, these opportunities can increase top and
bottom-line revenue with absolutely no increase in costs or in
workload, meaning they can become pure unadulterated additional
profit that was there from the start, you just haven’t seen it
yet.



In this week’s episode, we are going to be talking about which
are these ways to successfully bring money back to your business.
These are not complex sales strategies nor knowledge that demands
intense research, they’re just things you have overlooked
probably because you didn’t know they were there all along. It is
money that’s been hiding in plain sight all this time.



So, if you want to learn more about ways to retrieve this money
and amaze yourself with the results a well-focused evaluation and
its respective changes can do for your business I invite you to
listen to this week’s podcast so that you have the elements
needed to work out the problems that are affecting your sales.


To DOUBLE your lead-to-sale CONVERSION with the leads you already
have, go to http://JohnBlakeAudio.com for his
exclusive, free, no-fluff, audio training and companion PDF
guide.


Inside you’ll get word-for-word email followup templates, phone
scripts, and more that you can put to use today.