Episode 055 - The Hook Point Where Every Sale Is Won Or Lost

Visit http://JohnBlakeAudio.com to Learn How to DOUBLE
Your Enquiry-to-Sale Conversion with The Lead Flow You Already
Have.


Is there a particular moment in a sale that is worthy of special
attention? I think every moment of the sale process has to be
thoroughly engineered, however, I definitely think there is a
pivot point in a sale where there is more at stake, and the
approach you take to make front to it can make you either win or
lose that particular sale.


This particular moment is key in defining the future so you need
to know very well when it’s happening and how you’re going to
deal with it.


Throughout the years I’ve been in this business I’ve witnessed
hundreds and hundreds of sales conversations, the ones that I
have been involved with as well as the ones that I have listened
to on the phone and had with the clients I’ve coached.


These experience has given me the chance to witness first hand
the actual point where every sale is either won or lost, every
single one of them, and I realized that what could at one point
seem like a perfectly led sale from the start can turn into a
disaster at the very last second if the approach to this pivot
point is the wrong one.


This is such a crucial moment in which you can either make your
potential clients run away or magnetize them into your solution.
The thing is that, in order to make the latter happen there are
some things you need to do and understand. Success implies that
you recognize the right path to follow with every one of your
potential clients, and this should be paramount in every process.


Think about what makes a person want to invest their money in
you? How can you make use of that knowledge to make your business
more predictable and more profitable? Everything is in your favor
if you have these answers and apply them directly to your
business.


That’s why in this week’s episode we are going to be talking
about these fundamental questions and the elements that conform
the correct approach to this hook point. We’re going to be
talking about the things you need in order to engineer that
knowledge into your process.


If you can do it then you will literally be deadly and you and
your people will be so much better around, that includes your
clients too. Another great thing about this approach is that by
learning it your potential clients become more motivated and who
doesn’t want that?


So, if you’re interested in having the tools required to always
win at this crucial point and develop your business in a bigger
and more predictable way I encourage you to listen to this week’s
whole episode.


To DOUBLE your lead-to-sale CONVERSION with the leads you already
have, go to http://JohnBlakeAudio.com for his
exclusive, free, no-fluff, audio training and companion PDF
guide.


Inside you’ll get word-for-word email followup templates, phone
scripts, and more that you can put to use today.