Episode 022 - Using The Incredible Power Of Stories

Visit http://JohnBlakeAudio.com to Learn How to DOUBLE Your
Enquiry-to-Sale Conversion with The Lead Flow You Already Have.


Have you ever felt like there is something missing from your
sales process? Maybe you feel like you are not getting enough
from it, or that it is not bringing you the same results as
before. Well, I have a tool that may come in handy, and is one of
my favorites, because each time I use it, it works. I am talking
about stories. 


Are you aware of the incredible power that lies beneath telling
stories? Stories are one thing that lots of people take for
granted as if they were only useful when we were little kids, but
I actually can spend days and days talking about them, because
they have power, and believe it or not, all of us live through
them.


 One of the ways that I learned the importance of stories,
was because of an incredible author called Joseph Campbell, he
dedicated his life to studying religions and especially stories.
You know the kind of movies that have this amazing hero, and the
entire time it has you hooked to the story, he wanted to
understand that and transmit it to the world, and he ended up
writing an amazing book called The Hero's Journey.


Stories are our first memory of language, are part of our human
history, what you choose to believe every day, whether it is
evolution or the bible. Is what determines how you live your
life. They are not only something you tell the kids before they
go to bed.


A story offers many possibilities, and since we are familiar with
them it is not hard at all to reflect ourselves in a particular
character or to just enjoy being immersed in the narrative.
However, today I want to talk about something more specific.


I want to share with you how by unlocking the power of stories, I
learned to use them in a sales context, and I still use them
every day. In this episode, you'll not only learn how to increase
sales using the Corporate Parable Framework, but I will also show
you exactly how to create your own sales stories and exactly how
and where in your sales process you should introduce them.


If you are interested in learning more about this hidden power I
strongly recommend you listen to this podcast.


To DOUBLE your lead-to-sale CONVERSION with the leads you already
have, go to http://JohnBlakeAudio.com for his exclusive, free,
no-fluff, audio training and companion PDF guide.


Inside you’ll get word-for-word email followup templates, phone
scripts, and more that you can put to use today.