Episode 066 - 10 Sales Books Market Leaders Own That Others Don't

Visit http://JohnBlakeAudio.com to Learn How to DOUBLE Your
Enquiry-to-Sale Conversion with The Lead Flow You Already Have.


Along the way, we have talked about many different topics
concerning sales and business, however, people ask me, quite
frequently, about the best sales books I know.


On some occasions, we have had guests with us who share a bit
about theirs, but we haven’t really dedicated time to the bigger
spectrum.


Today I decided to make room in the podcast to answer that
question and to spread the word about some really good ones that
are out there. So, we are going to talk about the 10 best sales
books market leaders own that others don’t.


These are all great books but do not think, by any means, that
other titles I left out are not worth a good read. In fact, I had
a very tough time narrowing it down to just ten. But these are
the ones that I refer to the most.


There are some books here that changed the way I sold forever.
Mainly because they brought a unique perspective about specific
parts of the sales process, which in my case was really
eye-opening.


Here you are going to find authors that were ahead of its time in
many areas, coaching anecdotes from people who have learned to
turn failure into success, and others that write in such an
enjoyable manner that you get completely hooked to the story - In
case you were wondering, yes, you can make a book about sales
based upon stories.


This is just a fraction of what these ten books talk about, the
range they cover altogether is astonishing so, if you are looking
forwards to reading them I can guarantee you’ll find an enormous
amount of valuable knowledge and information that will place you
on a more solid ground, hence you are going to have a wider
vision of business in general, which will help you develop yours
and thrive in this very complex world.


As I said, I chose these ten because I’ve found myself going back
to them constantly, be it in thought or in action. I can tell you
that since I applied what these writers are saying, my approach
to sales and my overall vision towards it has changed for the
better. So, these are not just words on paper that work in very
specific circumstances, some of these words are timeless ideas,
that no matter how long ago they were written they’re still
adequate for today’s world. Others are completely new approaches
and that is why I have no doubt in my mind you are going to learn
some serious stuff if you read them.


So, what I want to do is talk about each one of those books and
also give you a bit of an insight as to what you can expect if
you were to read them. If you are interested in knowing what
these are I encourage you to listen to this week’s episode.


To DOUBLE your lead-to-sale CONVERSION with the leads you already
have, go to http://JohnBlakeAudio.com for his exclusive, free,
no-fluff, audio training and companion PDF guide.


Inside you’ll get word-for-word email followup templates, phone
scripts, and more that you can put to use today.