Episode 068 - Training vs Coaching

Visit http://JohnBlakeAudio.com to Learn How to DOUBLE Your
Enquiry-to-Sale Conversion with The Lead Flow You Already Have.


As in any field, in the business world, there are many concepts
and terms that can be overlooked when opposed to one another, as
far as its functionality concerns. Sometimes we make some words
equivalent to others when they actually mean completely different
things. I don’t intend to talk about this topic in general but to
point out a distinction that we all must have very clear, just in
case.


Training is not the same as coaching, you probably already knew
that, but it won’t hurt talking more about it in today’s episode.
If you didn’t know, this will be even more educational for you.


Having this difference clear is crucial if you are a business
owner or a salesperson because it is common to turn a blind eye
on the subject, although this applies to any kind of business.


The issue I think comes from the easiness of just completing a
task, a simple training for example, over the investment that
constant work requires. The repetition of this scenario can build
a pragmatic preference for one of these when there is clearly a
more fulfilling option.


You may be familiar with the situation wherein a board meeting
someone requests training in a specific matter, another person is
assigned to the task of finding such training, and eventually,
the team spends a day or two working on their skills.


Don’t get me wrong, a little bit of something is better than
nothing at all. However, this way of doing things seems more like
an easy out for the whole organisation when instead, things could
be done more thoroughly by recurring to different resources.


I read a study done by a consulting company that stated that
training alone can produce a twenty-two percent improvement in
results whereas training combined with structured ongoing
coaching can improve results by up to eighty-eight percent.


You know the drill; numbers talk, and in this particular case the
distinction we are talking about reaches a very high level of
relevance given this fact.


That’s why today we are going to talk about the things we have to
consider when the matter of training is brought to the table and
what I think is a better way of providing knowledge and tools for
your team.


If you are interested in learning more about the difference
between training and coaching as well as the role of each one in
your business, I invite you to listen to this week’s episode. I’m
sure you’ll get something out of it regardless of your line of
business.


To DOUBLE your lead-to-sale CONVERSION with the leads you already
have, go to http://JohnBlakeAudio.com for his exclusive, free,
no-fluff, audio training and companion PDF guide.


Inside you’ll get word-for-word email followup templates, phone
scripts, and more that you can put to use today.