Episode 078 - 3 Biggest Hidden Areas of Revenue in Your Business

Visit http://JohnBlakeAudio.com to Learn How to DOUBLE Your
Enquiry-to-Sale Conversion with The Lead Flow You Already Have.



Over the years that I have been working with different
businesses, I’ve learned that there are untapped areas of
hidden revenue in almost all of them.


Where should you look? What should you do to extract more out
of what you do in your business in terms of sales
revenue?  That is exactly what we are going to talk about
in today’s episode.


Before we get started, we have to know there are three areas
that need our attention: front end, middle, and back end.


The front end consists of the inquiries and the leads that you
are getting into your business. They could be web-leads, they
could be telephone calls, they could be inquiries that come
through your social media channels, but be careful with what
you consider to be a lead.


There is a distinction that we need to have very clear before
we move on. If a person is downloading your content, for
example, on my website I have a free book called How to Attract
Dream Clients. If someone downloads it but they haven't
actually contacted me about making a deposit and becoming a
client or inquiring about my services I can’t consider that an
actual lead.


That person certainly sits in my database and represents an
opportunity, but it is not a lead per se. So, what should I do
with that? How can I get to them? How can I find my way around
the fact that eighty-seven percent of telephone calls go
unanswered? Well, that is something you and your team can do,
it depends on how you approach those leads. I know that most
calls go unanswered but how many times is your team trying to
get a hold of them in a month?


So, getting to know the front end will let you extract the most
out of it and guide your way to the next two areas. If you want
to know how this whole process is done, I encourage you to
listen to this week’s episode where I also share some
experiences that I’ve had with clients in the past that
illustrate the importance of knowing and taking advantage of
these areas.


To DOUBLE your lead-to-sale CONVERSION with the leads you
already have, go to http://JohnBlakeAudio.com for his
exclusive, free, no-fluff, audio training and companion PDF
guide.



Inside you’ll get word-for-word email followup templates, phone
scripts, and more that you can put to use today.