Episode 079 - Using Tonality to Increase Sales

Visit http://JohnBlakeAudio.com to Learn How to DOUBLE Your
Enquiry-to-Sale Conversion with The Lead Flow You Already Have.


Today we are going to talk about a fundamental part of sales
conversations which is often left aside. How to use tonality in
your voice to increase sales.


As we’ve said before, most of the communication that happens
between people is not language-based. In fact, the words you use
are only 6% of your communication. The other 94% contains your
facial expressions, your body language, and your tonality. So,
your tone of voice, your cadence in your speech, the energy in
your voice, and the intention in it are supporting most of the
weight in a conversation.


This is very important because it is a bit of an issue when you
or a person you work with, even when using the right words, don’t
know how to project confidence or use voice with authority.


For instance, one of my clients has three girls taking phone
calls from their customers regarding the maintenance of security
alarm systems. Two of those girls work very well, without having
any push back or resistance on price whatsoever, but the same
can’t be said about the other girl.


So, when I listened to the phone conversations between this girl
and their customers, I immediately understood what was going on.
Whenever she mentioned the fee that was going to be charged for
the technician to service the system her tone of voice changed
drastically. She wasn’t projecting confidence at all, instead,
she was phrasing almost as if it was a question.


The response she got was people saying that the amount was
ridiculously expensive, that there was no way someone would pay
that much for such a service.


I’m not saying that using questions is wrong, but you must know
when to use them so that you can be in charge of what you want to
project in a conversation while making sure your clients don’t
feel like they are being ripped off. A big part of giving value
to your clients is condensed in how you or your team talk to
them.


We really could have a six-week course dedicated only to tone of
voice because there are many things to say about it, however on
this occasion my goal is to give you some really simple tools
that you can start using straight away.


So, if you want to know how you can use your tone of voice to
increase sales and how you can get to learn about this subject
thoroughly in my Six-week Lead Conversion Mastery Programme, I
encourage you to listen to this week’s episode.


To DOUBLE your lead-to-sale CONVERSION with the leads you already
have, go to http://JohnBlakeAudio.com for his exclusive, free,
no-fluff, audio training and companion PDF guide.


Inside you’ll get word-for-word email followup templates, phone
scripts, and more that you can put to use today.