Episode 088 - Compound Marketing with guest Dan Norris

Visit http://JohnBlakeAudio.com to Learn How to DOUBLE Your
Enquiry-to-Sale Conversion with The Lead Flow You Already Have.


This week we have an amazing guest with us, his name is Dan
Norris. He is a serial entrepreneur, award-winning content maker,
international speaker, and author of six books, including a new
one, Compound Marketing which we're going to be talking about
today.


I wanted to have him on the show so he could talk with us about
this topic in particular, but first, let me tell you a bit about
his background.


After failing at entrepreneurship for seven years, he founded
wpcurve.com, a worldwide team of WordPress developers, providing
unlimited small fixes and support 24/7 for a low monthly fee. It
became profitable in 23 days, and some years later it was sold to
GoDaddy.


With over 65,000 copies sold, Dan's books have been translated
into 13 languages and inspired thousands of people around the
world to launch their businesses. Dan currently works full time
as co-founder and CEO of Australia's fastest-growing craft beer
breweries, Black Hops Brewing.


Dan is now in his 15th year as an entrepreneur and over those
years his ideas around what an entrepreneur is, and how to build
a business, have changed a lot.


His University lessons in Marketing weren’t really of good use,
but even as a business owner for many years, he found himself in
the recurring habit of looking for someone to give him the
answer. Seeking permission.


It didn’t work, but what did work was spending years piecing
together a new way of marketing through trial, error and some
chance encounters with generous people.


I'm super stoked to have him on the podcast, and we're definitely
going to be talking about the brewery, but mostly about the new
book because Compound Marking is the way Dan has built his
businesses.


If you don’t know what it is, or even if you do, I´m sure that
Dan’s thoughts on this matter will help you a lot.


He has worked this way for several years and he has found that
businesses can work with a far below average spend on marketing
and advertising. While most businesses spend 7-10% of their
revenue on marketing, there are plenty of modern great businesses
out there who spend just 0-1% and they do great.


How can that be done? Well, what can be better than learning how
from someone who has done it himself?


If you want to implement this way of doing things too it will
give you a pretty decent advantage.


So, if you want to know how Compound Marketing works and what is
in store for you if you choose to make use of it, I really
encourage you to listen to this interview.


To DOUBLE your lead-to-sale CONVERSION with the leads you already
have, go to http://JohnBlakeAudio.com for his exclusive, free,
no-fluff, audio training and companion PDF guide.


Inside you’ll get word-for-word email follow-up templates, phone
scripts, and more that you can put to use today.