Episode 099 - Interview with Kate Toon

Visit http://JohnBlakeAudio.com to Learn How to DOUBLE Your
Enquiry-to-Sale Conversion with The Lead Flow You Already Have.



Getting your message out there may seem like a pretty
straightforward task, you just have to get something written
down and put it out there, right?  




Well, you could certainly just write some words on a
piece of paper or a website talking about how great your
business or your product is, giving away every detail about how
it works and all the technical information around it,
etc.  




I know this kind of writing is quite common and I don’t doubt
its intentions are good, but it just won’t get you any closer
to engaging with people. The purpose of a message in sales or
in any kind of business is not for it to just be read or heard
but to create connections and getting it to do that is a rather
different story.  




There are so many things to consider if you want to engage with
people but also, there are some really cool tricks you can pull
out to create amazing writing that will get them to take the
next step in your process, whatever it may be. 




That’s why today I am so excited to have Kate Toon on the show
because she is going to share with us some amazing facts and
tools you can start using right away in your copywriting to
approach people in a much more effective way. 




Kate is a writing entrepreneur as well as a popular coach,
speaker, author, and podcaster. Her digital education business
“The Recipe for SEO Success”, and “The Clever Copywriting
School” have helped more than 8000 small business owners
grapple the Google beast and write better content, which we all
know is particularly important.  




She knows that sometimes people get too carried away when they
write, trying to tidy up everything until it matches industry
standards or until it is grammatically or academically perfect,
but she is here to remind us of something
essential: copywriting is all about making your message
resonate.  




How can you make sure your message does that? Kate is here to
tell you how.  




After listening to this episode, you’ll have a much better
understanding of what’s behind creating compelling messages
that really make people want to buy, you’ll also learn
different tactics to improve your writing and focus on the
people you want to bring into your business. 




She is the ideal person to talk to you about this and we do
cover a lot of ground in this episode so, I know you're going
to learn a lot from it and you are going to have a great time
listening to what was a very enjoyable
conversation.  



To DOUBLE your lead-to-sale CONVERSION with the leads you already
have, go to http://JohnBlakeAudio.com for his exclusive, free,
no-fluff, audio training and companion PDF guide.


Inside you’ll get word-for-word email follow-up templates, phone
scripts, and more that you can put to use today.