Episode 114 - Four Big Hiring Mistakes

Visit http://JohnBlakeAudio.com to Learn How to DOUBLE Your
Enquiry-to-Sale Conversion with The Lead Flow You Already Have.



Recently, I’ve been helping clients with a fundamental step.
The transition from being the managing director or the business
owner that does all the sales, to hiring the first person in
sales or business development. 




This is a pretty big step for any business, as you can imagine,
there are some things that must be considered in order to have
an excellent hiring process where you can make sure that you
have the right people and also, that you know what to do with
them after they’ve been hired. 




What I’ve seen happen over the years is that people tend to
make one or all of the four mistakes I’m sharing with you today
when they choose to hire a salesperson. 




Let’s start from the very beginning of the process, which leads
us to the first mistake. People often don't create a profile of
the person that they want. 




You are so much more likely to attract the type of person that
you want if you can work out who they are. It's just like
working out your ideal client. How old do they need to be? Are
they male? Are they female? Are they already in a job? Are they
working in the industry?  




You have to put that profile together. That way, when you write
the ad, that person is going to read it and they're going to
go, “Wow! that's me”. If the ad looks too generic it doesn't
speak to anybody in particular, therefore, you are going to get
all sorts of the wrong people, making the whole process a waste
of time, which is obviously not what you want it to be. 




Creating the profile of the person that you want makes it a lot
more likely for you to attract that person. If you can attract
them, you can hire them, but there are some intermediate
and later steps that are usually done wrong as
well. 




You might have salespeople in place, you might have a sales
team in place, and you might be wondering why they're not
hanging around, or why they're not selling stuff. It might not
just be because your sales process is flawed, it might be
because you have a recruitment problem or a selection problem,
rather than an actual sales training problem. 




These four fundamental flaws that people tend to fall into when
they go through the hiring process produce a lot of
complications and issues. Listen to this episode to know what
these four mistakes are, to identify if you are making any of
them, and most importantly, to get over them having the tools
needed to develop a hiring process that is reliable and
consistent. 



To DOUBLE your lead-to-sale CONVERSION with the leads you already
have, go to http://JohnBlakeAudio.com for his exclusive, free,
no-fluff, audio training and companion PDF guide.


Inside you’ll get word-for-word email follow-up templates, phone
scripts, and more that you can put to use today.